Enterprises repeat goals endlessly but skip strategy. In the AI era, that gap between knowing the destination and coordinating the route is existential.
The dynamic is shifting. AI tools let startups go from idea to credible prototype in weeks, not quarters. Technical execution gaps are narrowing. For enterprises, this changes the calculus. The advantages used to be resources, data, distribution, and customer relationships. Those still matter. But only if you can deploy them before the market moves. The real enterprise problem isn't speed It's coordination. Everyone knows the goal. "AI transformation." "Double growth." "Modernize the platform." Leadership repeats...
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