Customer & Discovery

Learn how to defeat confirmation bias in product management with eight practical techniques to improve decisions and build products that truly matter.

Explore the demand reducers in Jobs-to-be-Done—Inertia and Anxiety—and how systems thinking helps overcome hidden barriers to product adoption.

Learn how Jobs-to-be-Done explains the forces that create product demand—Push and Pull—and why progress, not features, drives adoption.

Great product leaders don’t rely on perfect foresight. They ask sharper questions that cut through ambiguity and lead to better decisions.